↳ Established 2007 · Pakistan · UK · Türkiye
A global multi-sector enterprise delivering excellence in distribution, logistics, e-commerce, and food — across three continents.
↳ Who We Are
Founded in 2007, Metron Innovative Systems has grown from a Pakistan-based distribution powerhouse into a global enterprise spanning three countries. Our philosophy is simple: long-lasting success through professionalism, trust, and an unwavering commitment to our clients.
With over 30 years of combined team experience and operations across Pakistan, the United Kingdom, and Türkiye, we merge innovation with practical, value-driven solutions across every sector we serve.
Achieving long-lasting success through business relationships grounded in professionalism, trust, and commitment — in every market we operate.
Adopt, Adapt, Improve. We take on our clients' challenges, tailor solutions to their needs, and continuously evolve to keep them ahead of the competition.
A young, dynamic team combining deep business expertise with technical and creative capabilities — continuously trained and ready for every challenge.
↳ Our Divisions
Metron operates across distinct but complementary business units — each a leader in its own right, united by shared values of excellence and innovation. Click a division to explore.
Full-service warehousing, transportation & nationwide distribution — trusted by Pakistan's leading brands for over 17 years.
Established in 2007 and headquartered at 162-M, Quid-e-Azam Industrial Estate, Kotlakhpat, Lahore, Metron Innovative Systems (Pvt.) Ltd. has consistently provided the highest level of customer service across Pakistan for over 17 years. The company is a recognised market leader in storage, distribution, and value-added logistics services with nationwide reach across all urban and rural areas.
Metron serves as an authorised logistics and distribution partner for Metro Cash & Carry Pakistan, providing end-to-end warehousing, inventory handling, and last-mile distribution services. Our dedicated fleet and trained operations teams ensure Metro's products reach the right locations on time, at scale, and in perfect condition.
As a logistics partner for Bunny's Limited — one of Pakistan's most recognised bakery and food brands — Metron provides reliable distribution and supply chain solutions ensuring Bunny's products are delivered fresh and on schedule to outlets across the region. Our understanding of cold-chain and time-sensitive food logistics makes us the ideal partner for premium food brands.
Beyond these key partnerships, Metron is an authorised distributor for:
Our transportation network consists of a private fleet and regionally-headquartered Freight Management Services teams operating nationwide.
E-commerce & international trade arm of the Metron Innovative System — operating okeywow.com, a one-stop shop for all accessories worldwide.
Metron TradeExpress is the Group's international e-commerce and trade arm, operating out of the United Kingdom. Built on the same foundation of quality and customer-first values that defines Metron's global identity, TradeExpress extends the Group's reach into the fast-growing world of online retail and global supply.
The flagship e-commerce platform of Metron TradeExpress is okeywow.com — a one-stop online shop dealing in all sorts of accessories. From lifestyle and tech accessories to fashion and home goods, okeyWOW brings a curated, wide-ranging catalogue directly to customers across the globe.
Beyond e-commerce, Metron TradeExpress facilitates end-to-end import/export management and strategic business partnerships for companies looking to expand across UK, European, and South Asian markets with confidence and efficiency.
Visit okeyWOW.com ↗Franchise partner of the iconic Bülent Börekçilik brand — bringing authentic Turkish pastry tradition to the heart of Ankara.
Under the registered entity Fakhar Börek Gıda Ticaret Limited Şirketi, Metron operates as a franchise partner of Bülent Börekçilik — one of Türkiye's most celebrated pastry brands with 150,000+ followers and branches across the country.
Located in the Balgat district of Çankaya, Ankara, the restaurant serves customers from 9:00 AM to 11:00 PM, offering freshly prepared börek and Turkish breakfast favourites daily.
Bülent Börekçilik sources its dough from Sakarya Taraklı — a region with over 700 years of pastry-making tradition. The dough is handcrafted using Bülent Flour's wheat, enriched with the finest Mediterranean cheeses and carefully churned butter. Each börek is slow-cooked for 30–35 minutes, guaranteeing a golden, flavourful result.
The brand operates four production centres across Türkiye, delivering fresh (never frozen) products to outlets daily.
Bülent Börekçilik has an active and growing franchise programme spreading its tradition to cities and countries worldwide. Metron's Ankara branch is a proud part of this expanding culinary family.
↳ What We Do
A full spectrum of services across logistics, trade, e-commerce, food, and consultancy — tailored to exact requirements.
Nationwide fleet operations with real-time monitoring and scheduled delivery windows across all of Pakistan.
State-of-the-art storage facilities ensuring product freshness, quality control and inventory management.
Operating okeywow.com — a UK-based one-stop accessories store serving customers globally with competitive prices.
End-to-end import/export facilitation, customs management, and global supply chain solutions from the UK.
Operation of a premium Bülent Börekçilik franchise outlet in Ankara, serving authentic Turkish pastry daily.
Strategic partnerships with fully vetted and authorised business partners for mutual, long-term growth.
Bespoke product sourcing and supply solutions engineered to your exact specifications and budget.
Specialist supply chain solutions for Defence Forces and Government institutions across Pakistan.
↳ Leadership
Mustafa Akbar is the founding CEO and Director of Metron Innovative Systems (Pvt.) Ltd., a position he has held since the company's establishment in June 2007. With nearly two decades of leadership, he has guided Metron's transformation from a local Pakistan-based distributor into a diversified international group with operations spanning Pakistan, the United Kingdom, and Türkiye.
Under his vision, Metron has secured authorised logistics partnerships with Metro Cash & Carry and Bunny's Limited, distribution agreements with global brands including Unilever and Nestlé, expanded into UK-based e-commerce via okeywow.com, and established a restaurant franchise in Ankara. His leadership is rooted in professionalism, trust, and a commitment to exceeding customer expectations.
↳ Who We Serve
Our clientele spans a wide range of verticals with long-term, trusted relationships across the following industries.
↳ Reach Us
We have offices across three countries. Reach us through any of our regional offices and we'll connect you with the right team.
🇵🇰 Pakistan
162-M, Quid-e-Azam Industrial Estate
Kotlakhpat, Lahore, Pakistan
🇹🇷 Türkiye
Ilkbahar Mah. Güneypark 2
Küme Evleri No: 69H
Çankaya / Ankara, Türkiye
🇬🇧 United Kingdom
Metron TradeExpress
United Kingdom